ASCD

Association for Supervision & Curriculum Development

The Association for Supervision & Curriculum Development (ASCD) approached Ethan’s team with the goal of promoting their 2023 Annual Conference - One of the nation’s largest gatherings of education professionals.

The Approach

In order to properly promote the conference, CSG broke out the initiative into three phases: Early Bird, General Registration, and Last Chance.

Channels Utilized:

Meta (Facebook/Instagram)
Google
YouTube
LinkedIn
Programmatic (Display/Native)
Reddit

Results

Holistically, the Traffic and Conversion ads drove a total of nearly 2,050 registrations at a CPA of only $33.20/Registration.

2,047
Registrations

$33.23
Cost per Registration

93,885
Clicks

$0.88
Cost per Click

10,628,650
Impressions

$7.80
Cost per 1,000 Impr.

Meta Results

Slater and his team were satisfied with the results of this campaign; but more importantly, the client was thrilled. As an overall initiative, the CSG team managed to secure more than 2,000 registrations in a matter of months.

Average Costs

Registrations

Impressions

Clicks

Creative Assets